What’s your Category of One?
A category of one, or a strap-line for your business can be the differentiator that can set your business apart from it’s competition.
It can be quite a task to come up with one, depending on your business – but it can truly help you stand out.
Think along the lines of:
- The most recommended ____________ company in Hampshire
- Worlds first supplier of _________ to ________
- Longest lasting _________
These straplines or categories of one can be listed on your website and used across all of your marketing efforts to help you stand out from the competiton.
It saves the whole discussion around “why are you any better than xyz?”
I’d love to hear your own category of one, and if you’re stuck finding your own then get in touch and we’ll see what we can find together!