How to start your own podcast
Every business owner should have a podcast on the likes of iTunes, Soundcloud, Spotify, Pocketcasts, and all other possible podcast platforms, because it’s the single most cost effective way to speak to, meet, and influence your target audience.
Podcasts are clearly an exploding media format, with millions of podcasts now available to the public – yet the market is not too crowded if you wish to start one for your niche of product or service.
They’re something which your audience can listen to, where your will typically command near 100% of their attention – as podcasts are usually listened to on a commute to or from work, or journeying between customer meetings.
I get asked all the time how we managed to put together our own podcast, so I thought I would write a post about all of the information I can give you about our setup at Tekkers IT Solutions.
What is a podcast?
A podcast is an audio only content that’s available to stream or download on a multitude of platforms.
1. The Idea
First, put together the idea and format for your own podcast. Will it be you on your own? Will you always be joined by a guest? Will that guest be a customer, a figure from the industry you operate in, or something else?
Also have a think about how often you will be distributing a podcast. It’s important to stick to a schedule, either daily, weekly, bi-weekly, monthly etc.. Do this so your listeners know when to expect a new episode.
2. The Equipment
Here is a rundown of the equipment you will need.
- Microphone – The key for your podcast is a good quality Microphone. At Tekkers we are using the Rode Procaster, which comes in at around ?120, however this needs to be connected to a professional audio recorder or mixing desk. Alternatively I would look at the Rode Podcaster USB Microphone, or really anything other than the mic that’s built in to your laptop. Any Blue Yeti microphone for example would improve the quality compared to your laptop.
- Audio Recorder – We use the Rode Rodecaster Pro, which combines an audio recorder with a multitrack mixer. This allows us to have up to 4 Microphones, as well as other audio sources such as bluetooth mobile phones (to take phone calls) and external audio sources such as music from a mobile phone.
3. Editing the Podcast
If you are using the Rodecaster Pro then it’s likely you will need no post-editing when you upload, other than uploading to your favourite podcast platform.